How to Use Facebook to Fine-Tune Your Website
Social networking sites are not only a great way to drum up new business, but they’re a great way to find out how to get more people to buy what you offer.
You see, I can use any number of different marketing strategies to drive traffic to my site, and then I can see what the conversion rates are and then conduct a split test and see if I can improve them.
That’s great for an established web site, but when I’m first starting out I want real live feedback from my site visitors. I want to hear from them first-hand what their thoughts are about my site, and social marketing makes that possible.
Watch how you can use these sites to zero in on your target market’s needs.
How it works
If you’ve seen my other tutorials on this topic (for example, the Build a Profitable Facebook Network in Minutes a Day tutorial), you know that I like to talk with people one-on-one and build a relationship with them as I introduce my business to them. This helps me get a higher number of people joining my site and purchasing what I offer, but the main reason I like it is this is how I test my site out to see if it’s effective.
On Facebook, for example, I send messages back and forth to people and through asking questions I quickly figure out if they’re interested in what I offer. If they are, I invite them to take action, usually by giving them something for free and having them join my email list.
Whether they act or not, I’ve established communication with them. This means that I can go back a day or two later and ask them why they did (or didn’t do) something, and they’ll very often give me valuable feedback when I ask.
Questions to ask
Here are some great questions to ask:
“I notice you didn’t (insert action). Can you tell me why not? I’m asking several people this question so I can improve my web site, so any thoughts or insights you have would be very much appreciated. Thank you (name)!”
Or
“I notice you did (insert action). I hope you enjoy (benefit of the action). Could you tell me what interests you most about (product/service) I offer? Is there anything I can do to make it easier for you to (obtain benefit of doing business with you)? Please let me know.”
Collect feedback
As people respond you’ll collect a wealth of feedback on how to improve the wording on your site and make the things you’re offering more attractive. You’ll find out how to better cater to your prospects and address their needs and concerns. You can even write these people back and ask further clarifying questions.
You don’t get this opportunity with most traffic-driving strategies. If you write an article or buy an ad you can monitor your web site statistics, but you can only speculate on what your visitors are actually thinking.
Social networking sites make this possible. You can:
1. Build a relationship with someone
2. Find their interest in what you offer
3. Send them to your site
4. Get their feedback
I recommend you repeat this process until your web site is effective at converting your Facebook visitors. At that point you can really capitalize on the traffic you bring in from other internet marketing strategies.
