What's it take to build a solid Facebook presence?
Earlier this month, we asked you all to weigh in on our upcoming blog post.
We had a lot of requests for social media marketing topics, and quite a few
people wanted to discuss Facebook. So we’ve got a quick primer about
building a great Facebook presence.
1. *Establish a strategy.* Know your goals, understand what you want to
do with your social media efforts before you type your first words. Maybe
you want to build buzz around one particular product or service. Perhaps
you’re promoting an upcoming event. The point is to consider long- and
short-term goals associated with your... more »
