SEO trends to look for in 2012

SEO trends to look for in 2012  

Social
Social has always played a role in SEO, but its influence on search engine page results is expected to increase in coming months. For a business, this means integrating social media into daily practices. Get “Likes” on Facebook. Go after “+1s” on Google. Stay active on Twitter and get those Retweets!  It also means creating content that people want to share, and that ties into the next SEO trend for 2012…

Quality
People don’t share cruddy content. Yes, everybody already knew that! But now the search engines are also “learning” to be more
discerning. Their algorithms are being adjusted to place higher-quality content above sites that employ archaic or spammy SEO techniques. This is good news for entrepreneurs…it means they can boost their results without having to learn complex SEO tactics.

Context
Search engines – Google in particular - now examine the context of keywords in your overall site. For example, let’s say you operate a site dedicated to donuts, and on this site, you feature one page about a different topic, like cosmetics. Google’s algorithm is getting savvy enough that it may skip over your donut site in favor of one that’s dedicated exclusively to cosmetics. It takes into account the content site-wide. The lesson is to be mindful of your site content and your message. Once you decide on your message, add the appropriate keywords across your site. Tie it all together in a way that makes sense.

Localization
It’s a big buzzword these days, and it gives SMBs like your clients a nice nudge above the competition! Localization’s taking over online marketing in general (check out some of the findings from the CMO Council to learn more), but it factors into SEO especially. Remember to use city- or neighborhood-centric keywords in blog posts, social updates and website content. Also advise your clients to make sure there’s a link to their site on Yelp and other business review sites.

Authority links
Okay, so links have always been valuable when it comes to SEO. But with all the emerging emphasis on context and content, people are beginning to realize how important outbound links are. We know inbound links are important to SEO – after all, that’s your traffic! But word on the SEO beat is that outbound links are starting to matter. So add links to sites with authority or credibility, like Wikipedia (see what we did there?).
We hope these up-and-coming SEO trends will help you and your clients prepare for 2012. And no matter what year it is, you can always count on Customer Care if you’ve got any questions!

Posted by Randy Cantin : article by MAWebCenters

Building a Facebook presence from my friends at MA Webcenters

What's it take to build a solid Facebook presence?

MAWebCenters at MAWebCenters - 1 month ago

Earlier this month, we asked you all to weigh in on our upcoming blog post. We had a lot of requests for social media marketing topics, and quite a few people wanted to discuss Facebook. So we’ve got a quick primer about building a great Facebook presence. 1. *Establish a strategy.* Know your goals, understand what you want to do with your social media efforts before you type your first words. Maybe you want to build buzz around one particular product or service. Perhaps you’re promoting an upcoming event. The point is to consider long- and short-term goals associated with your... more »

Are you going to watching the Macy's Thanksgiving Day Parade?

Here is a link that may help all of my NYC friends. Macy's Thanksgiving Day Parade 2011

BLOGGR

Google to wind down Google Labs

I found this article from Parmy Olson at Forbes Tech

Google says it’s winding down Google Labs, a site where users can try out new products its engineers are experimenting with. Google made the announcement in a blog post entitled, “More wood behind fewer arrows,” the LA Times reports. Google Labs was where the Internet giant first experimented with successful products including Maps, News and Trends – but it now wants to focus on launching fewer products.

Meanwhile Google co-founder Larry Page, who took over as CEO in April, is said to be refocusing the company on products and its “start-up philosophy,” AFP reports. Patrick Pichette, speaking at the Fortune Brainstorm Tech conference, also said investors need not worry about revenue from the Android OS or Google’s Chrome browser.

“Through the reorganization, the realignment that Larry did a couple of months ago, he just wanted to put focus specifically on product,” Pichette said. He went on to say that Google is a “very young company, we are in start-up mode and we are going to invest for the long term.”

Investors are concerned that Google’s revenue is still primarily coming from searches, despite it being 36 months since the launch of Android. Pichette said this was “short-termish,” adding, “That’s just not the way Google thinks.”

Doesn't sound like it this decision will slow them down any. Thank You Parmy and Forbes Tech for sharing.

Looking for the top 10 Tweeter Trends?

From Mashable http://on.mash.to/gGJ3nH

Remember all of the Super Bowl banter — the smack talk, the color commentary, and the commercial cheers/jeers — that filled your Twitter feed last weekend? Turns out it didn’t hold a candle to the Holy Trinity of American pop: Britney, Gaga and Bieber. The anticipated release of Spears’ new album generated so much tweetable heat that it stayed in the top 10 trends for seven days straight, and lands the number one spot on our list this week.

Only then does the Super Bowl make an appearance at number two, followed very closely by Lady Gaga at number three, whose newest single just “dropped” (as the kids say) this past Friday. And Justin Bieber’s fans sent his name into the number four slot with a frenzy of tweets about his upcoming 3D movie.

And the latest news from the tenuous situation in Egypt? The topic, after its last few weeks in the social media spotlight, has fallen to number 10 on this week’s chart, despite the country’s ongoing political developments.

For the full list of top trends, check out the chart below, compiled by our friends at What the Trend. Because this is a topical list, hashtag memes and games have been omitted from the chart.

You can check past Twitter trends in our Top Twitter Topics section, and read more about this past week’s trends on What The Trend.

Now in days if you own a business, have a product to promote or want to communicate with your friends social media should be knocking on your door. It may seem overwhelming, it may seem time-consuming, even a bit worrisome. But in reality, being available on this medium for your fans, followers and customers doesn't have to be a burden. With the right tools you will be communicating with friends, prospects, family members and customers on real time and right away. This year, at Market America's World Conferenct thay are hoping to communicate with everyone through various social media strategies and network to keep you in the loop of what is happening in real time. Make sure all of you have your Twitter handles and Facebook set up on your phones, ipads, ipods or labtops!

These are few of the things you will be seeing at World Conference and we want you to be prepared to tweet, post, take photos, blog and chat:

- Live Twitter boards through out the arena

- QR codes to be used on products and marketing materials

- Steve Ashley's Social Media and Social Networking Presentation

- Natalia Diaz and Christian Karasiewicz will introduce you to Social Networking 101

- Live tweet and Facebook post and updates

- Photo uploads to Flickr

- Video Uploads and Updates on Youtube.com

- Blog post and image updates on beingjrridinger.com lorensworld.com and blog.marketamerica.com

- Every presenter will have their Twitter handle at the beginning of their presentation

- Ever product and notable will announce their Facebook fan page


And don't forget to follow my wife and I @jrridinger and @lorenridinger for comments and questions.

Thanks JR and Loren for all you do. @ranready